Seoul Fashion Week 2024: A Rising Force in Global Fashion

Seoul’s biannual fashion extravaganza, though not as established as the “big four” fashion weeks in New York, London, Milan, and Paris, is steadily gaining prominence, fueled by a burgeoning interest in South Korean culture. The Fall-Winter 2024 edition of Seoul Fashion Week recently concluded, featuring runway displays from over 20 established and emerging brands. Organizers aimed to champion the growth of K-fashion, commencing with Sooy Park’s Julycolumn and culminating with the avant-garde Maison Nica.

While major Korean celebrities, such as K-pop band NewJeans, who acted as official ambassadors for the event, drew significant attention, it was the daring street style outside the venues that stole the show. Despite chilly temperatures, attendees showcased a myriad of bold fashion statements, from wide-legged pants to long structured jackets and intricate accessories.

Highlighted below are some of the standout looks captured at Seoul’s Dongdaemun Design Plaza:

1. Oh Se-ha rocked a Fruits Family pink sweater paired with wide-legged jeans.
2. An attendee exuded urban chic in an all-black ensemble, complete with a hoodie, bomber jacket, and chunky futuristic footwear.
3. Parnika drew inspiration from the Victorian era, inspired by Maison Margiela’s latest runway show, emphasizing the fusion of fashion and art.
4. Traditional Korean clothing, or hanbok, made a striking appearance, showcasing the rich cultural heritage amidst contemporary fashion.
5. Ha Bin opted for black Balenciaga shorts, exuding modern sophistication.
6. Choi Heui-seung sported metallic-colored Maison Margiela boots, adding a futuristic edge to the ensemble.
7. Jeong Yoon-gyeong and Lee Yosep accessorized with gray bags from South Korean label Nos Couleurs, infusing understated elegance.
8. Models Yun Mi-young, Choi Soon-hea, and Kang Seun-hee defied age norms, gracing the event with their timeless charm.
9. Wu Qin Qin elevated her look with a black Prada triangle bag paired with a chic 4mile coat.
10. Model Shlee Nau radiated excitement in a black dress adorned with lipstick kisses, eagerly anticipating South Korean brand Ulkin’s show.
11. Attendees embraced graphic sweaters from French label Forever Vacation, showcasing a blend of international influences.
12. Kang Hyun-soo and Jeong Gun-ha accessorized with silver jewelry, adding subtle yet stylish accents to their outfits.
13. An attendee made a bold statement in an eye-catching black suit paired with platform sandals, exuding confidence and flair.
14. Attendees braved the chilly temperatures in South Korea’s capital, demonstrating their sartorial prowess in winter fashion.
15. Denim-trimmed skirts, striped shirts, and lace chokers adorned the attendees, showcasing a mix of casual and chic styles.
16. Jade Bachalas opted for a second-hand fur jacket from Seoul’s Dongmyo Flea Market, blending a cowboy vibe with Y2K flair.