Lisa’s Impact in the Fashion Industry

After singer Lisa wore a Vietnamese brand’s T-shirt, the brand’s website crashed due to overwhelming traffic.

The singer caused a sensation when she attended Taylor Swift’s Eras Tour on March 3rd in Singapore. The image of the Thai beauty quickly climbed to the top of search trends on China’s Weibo social media platform. Her outfit became sought after by fans. Lisa wore a hoodie from a brand in Ho Chi Minh City, priced at 740,000 VND, first released in 2022 and reproduced in March 2023.

Following Lisa’s wear of this T-shirt, many fans inquired about purchasing it, causing the brand’s website to crash. Some spectators wrote on Facebook: “She probably bought the shirt during her visit to Vietnam,” “This shirt used to be 740,000 VND, will I be able to buy it now?”

Lisa wearing a jacket from a Vietnamese brand, paired with a mesh top revealing lingerie, posing for a photo with Taylor Swift backstage at the concert in Singapore. Photo: Instagram Lisa, BEAT-unbeaten

Lisa is considered a phenomenon, exerting significant influence in the fashion world, forging connections with fans worldwide. Vogue remarks that within Blackpink, Lisa holds the most influence in the fashion realm. “It’s not a one-time occurrence. K-pop stars always generate explosive reactions when participating in any event,” Vogue writes.

Many fashion, beauty, and culinary products sold out shortly after Lisa’s use. Last October, while vacationing with relatives in Ho Chi Minh City, she went shopping at several renowned Vietnamese stores, instantly boosting their visibility and sales.

Lisa attended a Bulgari press conference in 2023. Video: TV10

Chinese Nylon magazine sold out its printed issue within hours of release thanks to Lisa’s modeling. In June 2023, a traditional Thai skirt also sold out a few days after the singer posted a photo wearing the design. In 2021, when Lisa sat in the front row at a Celine show, she caused thousands of fans to scream. Her image garnered hundreds of millions of views on Chinese social media platforms. According to South Korean media outlet Star News, due to Lisa wearing a Celine Triomphe bag, a design worth thousands of dollars quickly sold out in a short period.

Lisa has repeatedly set global trends with her hairstyles and makeup. According to Allkpop, whether it’s bold earrings, layered necklaces, or fun combinations of hats and caps, Lisa has the ability to captivate the audience. “Lisa’s dressing style exudes powerful inspiration, encouraging everyone to express themselves, break fashion norms, and explore their own personalities,” WWD writes.

Lisa’s long side-swept hairstyle has become popular among fans. Photo: Instagram Lisa

One of the most prominent aspects of Lisa’s influence on global fashion is the rise of the “Lisa-inspired outfit” trend. Social media platforms like Instagram and TikTok have become hotspots for showcasing her outfits. Anyone can share their fashion choices inspired by the singer. Consequently, the bond between Lisa and her fans has grown tighter, making her the first K-pop artist to surpass 100 million followers on Instagram.

Beautiful, talented, and possessing aesthetic taste, Lisa is highly sought after by fashion brands. As Celine’s muse, she always has a private car arranged and once caused a stir when she was provided with a private jet for transport from South Korea to France for an event. She also serves as the face of Bulgari and makeup brand M.A.C, contributing to their significant revenues.

In 2019, Lisa was the only Asian star to make it into Vogue magazine’s top 10 Fashion Icons of the Year. In 2022, during Paris Fashion Week, Lisa ranked at the top of the list of the most influential people with an EMV index reaching 29 million USD. According to Allkpop, EMV is an important index in the fashion industry, indicating the media influence and commercial impact of a celebrity.

In 2023, she achieved a breakthrough by becoming the first K-pop artist to be honored as a Cultural Icon at the Asia Hall of Fame. According to Sinchew, Lisa’s craze is spreading in Europe with recent activities, including a performance at Le Gala des Pièces Jaunes, a charity event hosted by French First Lady Brigitte Macron at the end of January. At the end of the concert, Brigitte Macron even led her to the center stage for a commemorative photo.

Lisa’s everyday style with Celine bags. Photo: Instagram Lisa

Lisa (real name Lalisa Manoban), 27 years old, was born in Thailand and mainly operates in South Korea as part of the Blackpink group. In early February, the beauty announced the establishment of her own company, LLOUD, to manage her personal activities. The artist is currently focusing on solo activities after ending her exclusive contract with YG Entertainment.

In addition to singing, she also participates in acting and appeared in the third season of the popular series The White Lotus on HBO. The singer is often seen with Frédéric Arnault, the son of Bernard Arnault – the wealthiest billionaire in Europe.